Background
Seilas Ship Supplies, a well-established ship chandler company founded in 1921, has been a staple in providing ship supplies across Uruguay. With deep personal ties to the company—my grandfather started there at age 14, and it is now led by my father—the project held special significance.
Challenges
• Outdated Branding: The existing logo was outdated, and there were no established brand guidelines or consistent typography.
• Industry Immersion: Understanding the unique maritime provisions industry and its distinct operational needs.
• Digital Presence: Creating a website to meet the modern needs of showcasing Seilas to partners and clients.
Solutions
1. Rebranding:
• Logo Design: Created a fresh, contemporary logo that reflects Seilas’ heritage and its place in the maritime industry.
• Brand Guidelines: Developed comprehensive brand guidelines to ensure consistency across all platforms and materials.
• Typography: Selected typography that complements the new logo and enhances the brand’s professional image.
2. Website Design:
• Design & Development: Collaborated with Lucas Mujica, a skilled Webflow Developer, to design and bring the new website to life. Focused on a user-friendly interface and engaging visuals that reflect the company’s expertise.
• Content Creation: Designed layouts and elements that effectively showcase Seilas’ products and services, making it easier for clients and partners to navigate and find information.
3. Learning and Growth:
• Industry Insights: Immersed myself in the maritime provisions industry to understand its unique aspects and incorporate them into the design.
• Collaboration: Benefited from working with talented professionals and leveraging experiences from various projects to enhance my skills in Graphic Design and UX/UI.
Achievements
1. Brand Transformation: Successfully revitalized Seilas Ship Supplies’ brand with a modern logo and cohesive brand guidelines, providing a fresh and professional image that aligns with industry standards.
2. Enhanced Digital Presence: The new website effectively represents Seilas’ offerings and facilitates better engagement with clients and partners, addressing previous limitations of the outdated web presence.
3. Personal Growth: The project deepened my understanding of the maritime industry and allowed me to apply my design skills in a real-world context, despite lacking formal education in Graphic Design or UX/UI.
4. Successful Collaboration: The partnership with Lucas Mujica resulted in a high-quality website that meets the company’s needs and exceeds expectations.
Conclusion
The rebranding and website project for Seilas Ship Supplies was a rewarding journey of personal and professional growth. By revitalizing the brand and creating a functional, visually appealing website, I was able to honor my family’s legacy while modernizing Seilas’ presence in the maritime industry.
