Introduction
Somnio Software needed a more cohesive brand presence to:
• Increase engagement on social media platforms
• Enhance the performance of its blog and other content-driven platforms
• Create visually appealing, high-conversion sales documents
• Strengthen its reputation as a thought leader in the tech industry
In addition, the company sought to improve internal communications and align its marketing efforts with business development goals.
Solutions
As the Content Marketing Lead, I provided a diverse set of services, blending graphic design, SEO, and content marketing to achieve these objectives. Key initiatives included:
• Graphic Design: I developed eye-catching visuals for social media, success stories, and downloadable web content. I also created polished, professional documents to support the sales team’s efforts.
• Content Creation: Produced a wide range of content, including blogs, videos, and showcases that highlighted Somnio Software’s success stories and positioned the brand as a leader in the software development space.
• Social Media SEO: By optimizing social media posts and profiles for SEO, I boosted brand visibility and engagement on platforms like LinkedIn, driving more traffic to the company website.
• SEO Strategy: Implemented targeted SEO strategies to improve search engine rankings for the company blog, ensuring that content was both valuable and discoverable.
• Internal Communications: Improved internal communications, aligning cross-departmental efforts with broader marketing goals and ensuring a consistent brand voice across all channels.
Outcomes
1. Increased Engagement: Through strategic social media and content marketing efforts, we saw a significant boost in follower engagement, website traffic, and social media visibility.
2. Sales Support: The visually compelling sales documents and success stories I created enabled the sales team to better communicate Somnio Software’s value proposition, leading to higher conversion rates and increased client interest.
3. Thought Leadership: With ongoing content creation focused on thought leadership, Somnio Software gained recognition within the tech industry, boosting its reputation as an expert in software development.
4. SEO Performance: My SEO strategies improved search rankings for key content, resulting in higher organic traffic and improved lead generation.
Some of my work
Videos
Video Interview: Mila Banerjee from Pronti AI
Trip & Conference Recap: Collision 2023
Animated Devices Video: Cross-platform digital solutions
Case Study Video: ProWallet - Fintech App
Blogs
The Future of Accessible Healthcare: Embracing Cross-Platform Solutions
ProWallet: The First Construction Payment App
Speeding up development with Flutter
Website Pages
Conclusion
Through a blend of graphic design and content marketing initiatives, I helped Somnio Software achieve a stronger online presence, greater brand recognition, and measurable improvements in both external engagement and internal communication. By aligning content strategy with the company’s goals, I contributed to driving business growth and brand credibility in a competitive market.
