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Inspired by the joy of learning and the creative energy of everyday life, this project reimagines Bike Escuela de Inglés as a brand that moves — just like its students.
Juan Diego Ormaechea, Co-Founder
"Brilliant."
Problem
Bike Escuela de Inglés had built a loyal community of students who loved its dynamic and conversational teaching style, but their digital presence didn’t reflect that energy. The old website was outdated, static, and failed to convey the personality and warmth that made the school special.
There was also a lack of visual consistency and storytelling across channels — making it hard to differentiate Bike from other academies. The challenge was to translate their unique teaching approach, creative atmosphere, and focus on real-world fluency into a cohesive brand and digital experience that felt authentic, modern, and human.
Solution
We created a full brand and website transformation that captured Bike’s soul — modern, approachable, and full of personality. The website was redesigned from the ground up, with UX/UI built in Figma and developed in Webflow for seamless navigation and flexibility.
We introduced hand-drawn illustrations by Charlie Jiménez as a playful visual thread, paired with a minimal and modular design system. The tone of voice was redefined to sound like a friendly teacher — clear, supportive, and real — while bilingual copywriting ensured accessibility for all audiences. SEO optimization, CMS structure, and Shopify integration through Shopyflow made the site functional for both course exploration and future scalability.
The result was a lively, responsive, and intuitive platform that feels just like Bike’s classes: creative, welcoming, and easy to navigate.
Concept
The concept revolves around motion, connection, and creativity. Bike isn’t just a school — it’s a journey toward fluency, guided by teachers who make learning feel like an adventure. Every visual element reflects this philosophy: curved lines suggest movement, vibrant accents evoke energy, and hand-drawn touches bring human warmth.
Typography plays a key role — Epilogue for headlines and Manrope for text — creating a balance between expressive and clean. The brand’s colors, inspired by chalkboards, notebooks, and city life, reflect its hybrid identity: educational, urban, and alive.
In essence, the rebrand celebrates what makes Bike unique — an English school where language, creativity, and community move together.
More Works
(EG® — 02)
©2024
FAQ
01
What kind of projects do you take on?
02
How do you work with clients?
03
How fast can we launch a website?
04
Do you work internationally?
05
What’s your secret weapon?
06
What do I need to get started?
View more
Inspired by the joy of learning and the creative energy of everyday life, this project reimagines Bike Escuela de Inglés as a brand that moves — just like its students.
Juan Diego Ormaechea, Co-Founder
"Brilliant."
Problem
Bike Escuela de Inglés had built a loyal community of students who loved its dynamic and conversational teaching style, but their digital presence didn’t reflect that energy. The old website was outdated, static, and failed to convey the personality and warmth that made the school special.
There was also a lack of visual consistency and storytelling across channels — making it hard to differentiate Bike from other academies. The challenge was to translate their unique teaching approach, creative atmosphere, and focus on real-world fluency into a cohesive brand and digital experience that felt authentic, modern, and human.
Solution
We created a full brand and website transformation that captured Bike’s soul — modern, approachable, and full of personality. The website was redesigned from the ground up, with UX/UI built in Figma and developed in Webflow for seamless navigation and flexibility.
We introduced hand-drawn illustrations by Charlie Jiménez as a playful visual thread, paired with a minimal and modular design system. The tone of voice was redefined to sound like a friendly teacher — clear, supportive, and real — while bilingual copywriting ensured accessibility for all audiences. SEO optimization, CMS structure, and Shopify integration through Shopyflow made the site functional for both course exploration and future scalability.
The result was a lively, responsive, and intuitive platform that feels just like Bike’s classes: creative, welcoming, and easy to navigate.
Concept
The concept revolves around motion, connection, and creativity. Bike isn’t just a school — it’s a journey toward fluency, guided by teachers who make learning feel like an adventure. Every visual element reflects this philosophy: curved lines suggest movement, vibrant accents evoke energy, and hand-drawn touches bring human warmth.
Typography plays a key role — Epilogue for headlines and Manrope for text — creating a balance between expressive and clean. The brand’s colors, inspired by chalkboards, notebooks, and city life, reflect its hybrid identity: educational, urban, and alive.
In essence, the rebrand celebrates what makes Bike unique — an English school where language, creativity, and community move together.
More Works
(EG® — 02)
©2024
FAQ
01
What kind of projects do you take on?
02
How do you work with clients?
03
How fast can we launch a website?
04
Do you work internationally?
05
What’s your secret weapon?
06
What do I need to get started?
View more
Inspired by the joy of learning and the creative energy of everyday life, this project reimagines Bike Escuela de Inglés as a brand that moves — just like its students.
Juan Diego Ormaechea, Co-Founder
"Brilliant."
Problem
Bike Escuela de Inglés had built a loyal community of students who loved its dynamic and conversational teaching style, but their digital presence didn’t reflect that energy. The old website was outdated, static, and failed to convey the personality and warmth that made the school special.
There was also a lack of visual consistency and storytelling across channels — making it hard to differentiate Bike from other academies. The challenge was to translate their unique teaching approach, creative atmosphere, and focus on real-world fluency into a cohesive brand and digital experience that felt authentic, modern, and human.
Solution
We created a full brand and website transformation that captured Bike’s soul — modern, approachable, and full of personality. The website was redesigned from the ground up, with UX/UI built in Figma and developed in Webflow for seamless navigation and flexibility.
We introduced hand-drawn illustrations by Charlie Jiménez as a playful visual thread, paired with a minimal and modular design system. The tone of voice was redefined to sound like a friendly teacher — clear, supportive, and real — while bilingual copywriting ensured accessibility for all audiences. SEO optimization, CMS structure, and Shopify integration through Shopyflow made the site functional for both course exploration and future scalability.
The result was a lively, responsive, and intuitive platform that feels just like Bike’s classes: creative, welcoming, and easy to navigate.
Concept
The concept revolves around motion, connection, and creativity. Bike isn’t just a school — it’s a journey toward fluency, guided by teachers who make learning feel like an adventure. Every visual element reflects this philosophy: curved lines suggest movement, vibrant accents evoke energy, and hand-drawn touches bring human warmth.
Typography plays a key role — Epilogue for headlines and Manrope for text — creating a balance between expressive and clean. The brand’s colors, inspired by chalkboards, notebooks, and city life, reflect its hybrid identity: educational, urban, and alive.
In essence, the rebrand celebrates what makes Bike unique — an English school where language, creativity, and community move together.
More Works
©2024
FAQ
What kind of projects do you take on?
How do you work with clients?
How fast can we launch a website?
Do you work internationally?
What’s your secret weapon?
What do I need to get started?