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K2BTools is a set of solutions built on GeneXus. It helps companies deliver faster in web, mobile, auditing, services, and even AI, being reliable for institutions such as the Presidency of Uruguay, Banco República, and ANCAP.
Eugenia Braida, K2BTools
"They renewed our corporate identity, giving it a breath of fresh air, demonstrating professionalism, agility, and a deep understanding of our business."
Problem
K2BTools had a strong legacy as a robust GeneXus Partner, but its digital presence no longer reflected its innovation or clarity. The old website was dense, technical, and disconnected from the product’s true value — making it difficult for potential clients and partners to understand its advantages at a glance.
The brand lacked visual coherence and a user experience that matched its enterprise-level sophistication. The challenge was to unify strategy, design, and technology under one clear message: showing that K2BTools isn’t just a software suite — it’s a smarter, faster way to build complex business solutions.
Solution
We led a full rebranding and web transformation to bring K2BTools’ vision to life — clarity through technology. Starting with a deep discovery phase, we restructured the information architecture to simplify complex concepts, designed a clean and modular UX/UI system, and migrated the entire website to Webflow for flexibility and scalability.
The new design system combined structure with emotion: minimalist layouts, sharp typography, and subtle motion to communicate precision and progress. Each section was crafted to guide users through the platform’s value, benefits, and use cases, while interactive components and CMS-driven pages empowered the K2B team to keep content dynamic and up to date.
The result: a brand and website that not only look modern, but feel intuitive — turning complexity into clarity.
Concept
The rebrand centered around one core idea — clarity in complexity. K2BTools empowers developers and organizations to build powerful business applications without losing control or structure. The visual and UX concept reflects that philosophy: a system where every element has purpose, hierarchy, and flow.
We translated this into a visual language built on geometry, contrast, and movement. Clean grids and modular layouts mirror the logic of the platform, while subtle gradients and data-inspired motifs hint at intelligence and scalability. The interface design focuses on balance — between technical depth and visual simplicity — creating an experience that feels both human and engineered.
More Works
(EG® — 02)
©2024
FAQ
01
What kind of projects do you take on?
02
How do you work with clients?
03
How fast can we launch a website?
04
Do you work internationally?
05
What’s your secret weapon?
06
What do I need to get started?
View more
K2BTools is a set of solutions built on GeneXus. It helps companies deliver faster in web, mobile, auditing, services, and even AI, being reliable for institutions such as the Presidency of Uruguay, Banco República, and ANCAP.
Eugenia Braida, K2BTools
"They renewed our corporate identity, giving it a breath of fresh air, demonstrating professionalism, agility, and a deep understanding of our business."
Problem
K2BTools had a strong legacy as a robust GeneXus Partner, but its digital presence no longer reflected its innovation or clarity. The old website was dense, technical, and disconnected from the product’s true value — making it difficult for potential clients and partners to understand its advantages at a glance.
The brand lacked visual coherence and a user experience that matched its enterprise-level sophistication. The challenge was to unify strategy, design, and technology under one clear message: showing that K2BTools isn’t just a software suite — it’s a smarter, faster way to build complex business solutions.
Solution
We led a full rebranding and web transformation to bring K2BTools’ vision to life — clarity through technology. Starting with a deep discovery phase, we restructured the information architecture to simplify complex concepts, designed a clean and modular UX/UI system, and migrated the entire website to Webflow for flexibility and scalability.
The new design system combined structure with emotion: minimalist layouts, sharp typography, and subtle motion to communicate precision and progress. Each section was crafted to guide users through the platform’s value, benefits, and use cases, while interactive components and CMS-driven pages empowered the K2B team to keep content dynamic and up to date.
The result: a brand and website that not only look modern, but feel intuitive — turning complexity into clarity.
Concept
The rebrand centered around one core idea — clarity in complexity. K2BTools empowers developers and organizations to build powerful business applications without losing control or structure. The visual and UX concept reflects that philosophy: a system where every element has purpose, hierarchy, and flow.
We translated this into a visual language built on geometry, contrast, and movement. Clean grids and modular layouts mirror the logic of the platform, while subtle gradients and data-inspired motifs hint at intelligence and scalability. The interface design focuses on balance — between technical depth and visual simplicity — creating an experience that feels both human and engineered.
More Works
(EG® — 02)
©2024
FAQ
01
What kind of projects do you take on?
02
How do you work with clients?
03
How fast can we launch a website?
04
Do you work internationally?
05
What’s your secret weapon?
06
What do I need to get started?
View more
K2BTools is a set of solutions built on GeneXus. It helps companies deliver faster in web, mobile, auditing, services, and even AI, being reliable for institutions such as the Presidency of Uruguay, Banco República, and ANCAP.
Eugenia Braida, K2BTools
"They renewed our corporate identity, giving it a breath of fresh air, demonstrating professionalism, agility, and a deep understanding of our business."
Problem
K2BTools had a strong legacy as a robust GeneXus Partner, but its digital presence no longer reflected its innovation or clarity. The old website was dense, technical, and disconnected from the product’s true value — making it difficult for potential clients and partners to understand its advantages at a glance.
The brand lacked visual coherence and a user experience that matched its enterprise-level sophistication. The challenge was to unify strategy, design, and technology under one clear message: showing that K2BTools isn’t just a software suite — it’s a smarter, faster way to build complex business solutions.
Solution
We led a full rebranding and web transformation to bring K2BTools’ vision to life — clarity through technology. Starting with a deep discovery phase, we restructured the information architecture to simplify complex concepts, designed a clean and modular UX/UI system, and migrated the entire website to Webflow for flexibility and scalability.
The new design system combined structure with emotion: minimalist layouts, sharp typography, and subtle motion to communicate precision and progress. Each section was crafted to guide users through the platform’s value, benefits, and use cases, while interactive components and CMS-driven pages empowered the K2B team to keep content dynamic and up to date.
The result: a brand and website that not only look modern, but feel intuitive — turning complexity into clarity.
Concept
The rebrand centered around one core idea — clarity in complexity. K2BTools empowers developers and organizations to build powerful business applications without losing control or structure. The visual and UX concept reflects that philosophy: a system where every element has purpose, hierarchy, and flow.
We translated this into a visual language built on geometry, contrast, and movement. Clean grids and modular layouts mirror the logic of the platform, while subtle gradients and data-inspired motifs hint at intelligence and scalability. The interface design focuses on balance — between technical depth and visual simplicity — creating an experience that feels both human and engineered.
More Works
©2024
FAQ
What kind of projects do you take on?
How do you work with clients?
How fast can we launch a website?
Do you work internationally?
What’s your secret weapon?
What do I need to get started?